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By Apryl Duncan, About.com Guide to Stay-at-Home Moms

Babies on Skates Breakdancing to Evian's Delight

Friday July 10, 2009
Take 96 skating babies, a remix of the 1979 hit "Rapper's Delight" and hope that millions of people watch your commercial online. Mission accomplished for Evian Natural Spring Water but will moms, who make up one in five people online, respond to those chubby little cheeks and pudgy legs?

Evian Babies on Skates
Photo Courtesy Evian
Watch the ad to decide if it makes you want to buy water for your family. No matter what, the commercial is getting noticed.

Viral Video Chart reports the Evian spot is number one on its top 20 list. The commercial has been viewed about 8 million times, over 700 people have put the video on their blogs and more than 7,000 comments have been posted worldwide.­

Evian's not the first company to center an ad campaign around computer-manipulated babies who aren't just selling baby products. Most everyone is familiar with eTrade's talking baby and Quiznos had a spokesbaby before that with Baby Bob.

Babies are often used as bait to reach moms. When you see babies in commercials, how likely are you to buy the product?

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